Kyong Yoon, PhD


Cultural Studies, English and Cultural Studies
Other Titles: Principal’s Research Chair (Tier 1) in Trans-Pacific Digital Platform Studies
Office: CCS 175
Phone: 250.807.8897

Graduate student supervisor

Research Summary

Digital media, mobile communication, migration, Korean popular culture, and youth culture.

Courses & Teaching

CULT 215 Cultural Industries; CULT 312 Internet Culture; CULT 313 Transnational Asian pop culture; CULT 410 Asian cinema


Kyong Yoon is a Seoul-born media researcher. His research focuses on digital media, migration, cultural industries, and East Asian youth culture. He is the author of Digital Mediascapes of Transnational Korean Youth Culture and Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture. He has co-authored Transnational Hallyu: The Globalization of Korean Digital and Popular CulturePrior to coming to UBC Okanagan, he was an ESRC postdoctoral fellow at the University of Sheffield, a research assistant professor at Korea University, and a Korea Foundation visiting professor at McGill University.


Google Scholar


PhD University of Birmingham (UK); BA Korea University

Selected Publications & Presentations


Yoon, K. (2022). Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture. New York: Palgrave.

Jin, D. Y., Yoon, K., and Min, W. (2021). Transnational Hallyu: The Globalization of Korean Digital and Popular Culture. Lanham, MD: Rowman & Littlefield.

Yoon, K. (2020). Digital Mediascapes of Transnational Korean Youth Culture. London: Routledge.

Peer reviewed articles & book chapters

Jin, D.Y., Yoon, K, & Han, B. (2023). Platformization of the Korean Wave: A critical perspectiveCommunication Research and Practice. 9(4): 408-427.

Yoon, K. (2023). Precarious Eating: Young Koreans’ Digital Practice of Mukbang. In Kim, Y. (Ed). Introducing Korean Popular Culture. Routledge (pp. 254-263).

Yoon, K. (2023). Questioning Platform-Driven Diversity: Diasporic Korean Storytelling on Netflix. International Journal of Communication, 17: 6915–6933.

Yoon, K. (2023). De/constructing the Soft Power Discourse in HallyuCommunication Research and Practice, 9(3): 341–357

Yoon, K. (2023). Translational Audiences in the Age of Transnational K-PopInternational Journal of Communication 17, 112-129.

Yoon, K. (2022). Between universes: Fan positionalities in the transnational circulation of K-pop. Communication and the Public, 7(4) 188–201.

 Yoon, K. (2022). K-pop Trans/nationalism. In Sahoo, A. (Ed.). Routledge Handbook of Asian Transnationalism, Routledge.

Yoon, K. (2022). Diasporic Koreanness in Kim’s Convenience. In Tanter, Marcy and Park, Moisés (Eds.). Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave. Lanham, MD: Lexington Books (pp. 63–88).

Yoon, K. (2021). North Korean Defectors’ Self-representation as the Politics of RefusalCritical Arts: South-North Cultural and Media Studies. 35(3): 69–83.

Yoon, K. (2021). Micro-celebrities from the North: Young North Korean Defectors’ Vlogging on YouTubeFirst Monday, 26(7).

Yoon, K. (2021). Discourse of the Post-COVID 19 New Deal in South KoreaEast Asia: An International Quarterly, 38(4): 373–388.

Yoon, K. (2021). K-pop Pedagogy in the Digital Platform EraInternational Journal of Media & Cultural Politics, 17(2): 183–190.

Yoon, K. (2021). Digital Dilemmas in the (Post-)pandemic Digital StateJournal of Digital Media and Policy, 12(1): 67–80.

Yoon, K. (2020). Diasporic Korean Audiences of Hallyu in Vancouver, CanadaKorea Journal, 60 (1): 152–178.

Yoon, K., Min, W. & Jin, D. Y. (2020). Consuming the Contra-Flow of K-pop in SpainJournal of Intercultural Studies, 41(2): 132–147.

Yoon, K. (2019). Transnational Fandom in the Making: K-pop Fans in VancouverInternational Communication Gazette, 18(2): 176–192.

Yoon, K. (2019). Diasporic Youth Culture of K-popJournal of Youth Studies, 22(1): 138–152.

Yoon, K. (2019). Discursive Construction of Hallyu-in-North Korea in South Korean News Media. In Kim, Y. (Ed.). South Korean Popular Culture and North Korea. New York: Routledge (pp. 149–161).

Yoon, K. (2018) Global Imagination of K-Pop: Pop Music Fans’ Lived Experiences of Cultural HybridityPopular Music and Society, 41(4): 373–389.

Yoon, K. (2018). Multicultural Digital Media Practices of 1.5-generation Korean Immigrants in CanadaAsia and Pacific Migration Journal, 27(2): 148–165.

Yoon, K. (2018). Digital Media and Culture in Korea. In Jin, D. and Kwak, N. J. (Eds.). Communication, Digital Media, and Popular Culture in Korea: Contemporary Research and Future Prospects, Lanham, Maryland: Lexington Books (pp. 283–300).

Yoon, K. (2017). Cultural Translation of K-Pop among Asian Canadian FansInternational Journal of Communication, 11: 2350–2366.

Yoon, K. (2017). Korean Migrants’ Use of the Internet in CanadaJournal of International Migration and Integration, 18(2): 547–562

Professional Services/Affiliations/Committees

Editorial board member, Asiascape: Digital Asia

Editorial board member, Pacific Affairs: An International Review of Asia and the Pacific


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